As I mentioned in one of my earlier posts, Twitter is undoubtedly the latest muse to court. The WWW is flush with numerous successful twitter stories. If your brand has a great story to tell, if the story is enticing enough, so that twitterers can contribute and distribute in a positive manner, then your brand is a winner. All our latest social media containers that have been successful in building brands are being picked up by media planners and their clients like hot cakes, despite most of them still grappling to identify a robust advertising strategy. Needless to say, the digital properties can clearly build a brand or destroy it!
With the advent of Twitter on the mobile (another addition to the plethora of converted apps from web to mobile), the mobile world is undergoing a world of change. Countries like Japan, Korea, Australia and Singapore are fast catching up on what I call the Twit to-mania, depleting thousands of dollars from the kitty of the mobile service providers in these countries. As a reactionary measure, many of the major mobile service providers in Singapore like SingTel, M1 and StarHub are in the process of re-jigging their service bundle tariff to accommodate the loss in texting (SMS) revenue.
I would imagine, if Twitter can be harnessed and utilized well, it’s a real boon to most marketers. It’s cheap, simple and comes with no baggage.
Look out for a line extension of Twitter...in my next post!!
Peace..
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