Google's own Funnel

Google’s Sidewiki has kicked up some storm recently as many users feel that it is a blatant infringement to user privacy. Some feel that the forced deep insight into user behavioral information is unwarranted and that users are caught unawares as the terms and conditions seem to be one sided. Some users feel that Google has mis-sold the product for their advantage.

However the die-hard fans of Google are split between two ends. Those who are addicted to Chrome feet that they are left out as the Chrome version is yet to be launched. While those who are willing to converse (aka Contributors) have been totally enthralled by this new wiki. While for those brands / websites who are not so social media savvy or those who are not so willing to open up their websites to unwarranted comments may feel challenged. They may even turn their backs to Google for some time but will very soon wake up to omnipresence of the wide and deep ‘black hole’ called social media which will eventually gobble them up unless they bide with it.

The push cum penetration strategy however, is a master piece, as far as Google is concerned as this provides them with hitherto unexpected flurry of conversations teeming with pure first hand user preferences and dispositions. This information will go a long way in their efforts to know the web users more and more.

Simultaneously, Google launched something called Google Caffeine. Google Caffeine is touted to be a much more refined and robust search engine with more specific user focused results, optimized, sharper and better. It’s something that all marketers look for when they pledge their money on Google. Surely, it’s another wonderful concept to rake in the Dollars for the Kings of the Search World.

The two new properties from Google seem to meet the demand and supply quite smartly in the customer delivery funnel. Google Sidewiki on the wider side and the Google Caffeine on the narrower side.