All startups, and businesses need websites, in this
digitally driven marketing world. If you do not invest in a website, there is
no reason why your customers, and partners will ever contact you. Whether you
are selling products or services, whether you are an offline brand or an online
brand, your website is the first destination that customers will go to.
We all know websites are must haves.
Now should you create an in-house department or outsource the
project to an expert? To answer that question, ask yourself these first.
What type of a website do you need?
The best place to start answering this is to understand what
your core business is. How often will you be updating your website, and what
will your needs be for this website? If you are going to create one website
once a year with almost zero change in content, and your website is merely a
placeholder, then you should be downloading or purchasing a ready template from
the numerous well designed website template developers and aggregators like WIX.
Anything else though, and you will seriously need to
consider having a dedicated team of experts. If you need to develop and produce
a website that attracts traffic, drives engagement on your website, and
promotes your brand, then you should be relying on a professional who
understands the nuances, and helps you drive the bottom line. If your website
is an ecommerce site, a conceptual, and a production mistake might quite
literally be criminal. Such a website will need to have a well thought out SEO
strategy and much higher degrees of professionalism. Now if you can’t hire
people for those jobs – full time – outsourcing to an experienced team will
guarantee you top quality and professional service. Which leads me to my next
question..
What resources can you commit?
Having an in-house team to conceive, create, and produce a
website, requires more than just hiring the right people. There are a multitude
of expertise that goes into conceiving, creating, developing, and producing a
website. Starting from the strategy, through usability, UX design, creative
design, technologies, and eventually to coding. The more professional your
website is, the more talent and depth of understanding will be required for the
best possible work. You might even, in some extreme cases, need to build your
own creative agency and your own studio.
Always be mindful that time is also a resource. To build,
and manage a facility like that will require enormous amount of time, dedication,
and a relentless effort in managing such highly motivated, creative, and techno
geeks under the same roof. Outsourcing to experts like Activeoo means you have a team of experts
focused on your website, and only your website; managing it end-to-end, all the
year round.
How flexible do you and your website need to be?
Website creation, and development is exploding as a
corporate tool as costs come down, and expertise becomes more widely available.
But that is a double-edged sword, because it raises the question of just how
flexible you and your website need to be and is your website up to that league.
Does it need to offer a seamless, unique experience not just on the web but
also across all devices? Do you need to create a website that can be displayed
on device, no matter what technology you are using or what the technology
platform limitations are?
All these need special, varied expertise from a team of
dedicated professionals. Digital studios like Activeoo
offer such expertise that allows you more flexibility, ease of managing your
own businesses, thorough professional service, and yet helps you reap higher
economies of scale.
In the end, it comes down to your needs. If you can afford,
and need a full-time team of website development experts creating, and managing
your corporate or brand or ecommerce website, then it’s time for you to start
building them. But if you need more flexibility, and need to focus more on your
business goals, outsourcing the project will be the best option.
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